This blog is dedicated to all those people out there who don't have a four, five, six figure marketing budget but who want to get out there and market themselves and their brands nonetheless.
Marketing is all about getting people to notice you and to understand and engage with what you are saying.
There isn't much rocket science to marketing! granted some seo algorithms can be quite tricky but generally speaking people buy from people. So why do so many people detach themselves from the process and rely on collateral: website, brochure, mail merge dm etc?
Have fun, enjoy yourself, make a fool of yourself and open yourself up to criticism/ridicule, it will be so much more effective than a glossy, high spec' micro designed, horrendously expensive mail shot!
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